Top 7 Best Video Marketing Tools
Video Marketing Tools
Video marketing is one of the most effective marketing strategies today. A Forbes survey on corporate executives and video usage revealed that 75% of all executives claimed to watch work-related videos on business websites at least once a week. So we bring you some of the best video marketing tools available on the market. Each tool brings something different to the table and together they can help create the perfect video marketing campaign. All of these tools are fairly easy to come by and understand without a steep learning curve.
Camtasia is one of the best video marketing tools available when it comes to screen capture software. This is a really effective and easy-to-use tool that helps demonstrate if and how something works. The sophisticated design of the software allows you to focus on various parts of the screen at different times: keeping the focus where it is important. You can also incorporate URLs and additional notes into your video. This belongs in every businessman’s toolbox and is number one on this list for a reason.
Animoto is a useful video marketing tool for creating awesome videos when all you have is a collection of photos, videos, and music clips that might not have gone together originally. Animoto helps you bring all of these elements together in a symphony of marketing genius. You can add your own unique words, URLs, and even create awesome HD video presentations if you choose to use the professional version of the software. This isn’t an expensive tool and it is very helpful during the creation process.
Prezi helps bring life back to the PowerPoint presentation by placing all of the useful information on a single slide and then moving around the screen to highlight certain talking points. The program is very sophisticated and can zoom, pan, or flip around the screen with ease. It’s very easy to use and familiar to understand if you have used PowerPoint presentations in the past. This helps turn a PowerPoint into a useful video that your viewers will find entertaining and informing. You can focus on the big picture and then zoom down to emphasize the smallest of details, a very awesome additional to your video marketing tools.
This next one might seem a little comical, but it is a very incredible video marketing tool for reaching new audiences. It is called “PowToon” because it brings together the information qualities of a PowerPoint presentation with a cartoon angle. You can compile various slides into an interesting video and allows you to use cartoons to appeal to new viewers.
Magistro is here to make your job of editing and compiling video much easier. This is already such a time-consuming task that any additional assistance is always appreciated. Magistro will move through the various video clips and find the media that is most relevant and best for your new publication. You can then add your own URLs, text, and music to the overall presentation. It might not always find exactly what you are looking for, but it still helps sift through all of the junk when you need it the most.
Sellamations isn’t exactly a video marketing tool, but a very useful service that can help improve your traffic by large numbers. What they do is take your published video and rework the content to include hand drawn animations relaying the information. It isn’t the cheapest service in the world, but the awesome quality of the videos will help tremendously.
Xtranormal is one of the DIY video marketing tools that we all love. It uses an advanced text-to-speech algorithm alongside animation features to help create a unique and interesting video from lectures or presentations. This is an entirely new way to share old information or new information in a fun new light. It’s all do-it-yourself, so there’s a bit of work to be done, but it is well-worth the work in the end.
Now for some of you reading this article the idea of buying software and learning how to use it will be a big turn off. It will probably mean that you will never take advantage of this most effective form of marketing. It is certainly true that with all of these products there is a going to be a significant investment of your time in learning how to use the software. You will also need to be reasonably creative to be able to visualize your video before you start.
If you fit into this category you should consider having your video created by a professional video production company. At Sigan we have ready-made videos for only $399 or you can have a custom made video created for your company for only $599. What you will get is a creative, entertaining and engaging video which will improve retention and conversion rates on your website and give you instant credibility and authority with your audience.
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